Cevdet Panayırcı received his undergraduate degree in 2003 from the department of Public Relations and Advertising at İstanbul University and his MA from the department of public relations at Marmara University. He earned his Ph.D. in 2009 from Marmara University with his dissertation entitled “Postmodernism, Culture and Advertising: Discourse of diet product advertising”.

Starting working life in his early university years, he was engaged in research activities at Yönelim Araştırma A.Ş.  one of the prominent national firms of its period. Having parts in a diverse variety of researches from fmcg market researches to public opinion polls for regional elections gave him the opportunity to examine decision making process of individuals at first hand. In 2001 he entered media industry by starting to work as a program assistant in TV8 and shortly after transfered to Tempo magazine, a leading weekly publication from Dogan Burda Group.

Between years 2004-2008 he worked in public relations agencies as account executive and director, serving clients in areas such as corporate communication, media relations, crisis management. Chrysler Group, Caffe Nero, MazarsDenge, Mustafa Nevzat Pharmaceuticals are among his clients.

After earning his PhD degree in late 2009 he started his academic career as an assistant professor of communication at Istanbul Okan University. Focusing on marketing communication and political communication, he teached both in undergrad and grad level. His academic work was published in prominent indexed academic journals and was presented in global conferences. In addition to his academic duties he took administrative responsibilities. Until 2015 he served as the chair of Public Relations and Advertising Department and as a member of the faculty board of management. He also taught at the Turkish War Colleges during academic year of 2015-16. As of 2016, he is a faculty member of Istanbul Sehir University. He is also a member of Turkey-European Union Association.

As of 2015 Dr. Panayırcı is bringing his expertise in communication studies to ACT and have a part in assessment centers, workshops, feedback training, marketing and corporate communication training and consultancy.