In the consultancy projects we conducted with Turkey’s leading corporations, we observed that investments made in systems and programs without internalizing their basic philosophies in order to be able to resolve an immediate problem, caused several new material and non-material problems in the medium term. For this reason, in this first article in our series, we will present the concept of “Customer Relations Management” by treating it as a point of view of our corporate management. Therefore, we will be talking about the reflection of “being customer-oriented and behaving accordingly” on life, that is actually a massive change management decision that awaits companies.
At ACT, we value blog culture, and we strive to follow up on the HR blogs that are specifically related to our area. We were curious to see the picture that would emerge when we analyzed the most read articles of all HR blogs, and we immediately set to work.
In today’s competitive world, the executives of corporations have been allocating extended budgets to the marketing function in order to differentiate their products, to become a preferred brand, and to win the loyalty of their customers. At this point, it is appropriate to say that a majority of these budgets are allocated for the promotional activities among the marketing mix, therefore for Integrated Marketing activities.